image
it is a blood and inside it is a mother and baby
layout
its background colour is skin colour and the mother and baby is made of blood
colour
it use skin colour as skin and red colour as blood.
words
it say to give blood which mean to donate blood
typographical features
the word is in red colour as it link to blood

purpose
to encourage blood donation
audience
to the people suitable to donate blood
context
there is people who need your blood donation
culture
to let people know the blood donation help others