Visual Text Analysis

Image: This poster shows a forest shaped like lungs. Part of the forest has been cleared.

Colour: This picture is mainly green, to show that there is still land that needs to be saved. However, in the lung-shaped forest, brown is used to show the cleared area. This shows that deforestation is like a disease that ruins the forest, as well as our health.

Words: This image contains a phrase at the bottom, saying “Before it’s too late.” I think that it is trying to inform the audience to realise that deforestation affects us and to do something about it before all our forests are cleared.

Typographical Features: The words are small and at the bottom. I think that it’s because the picture says more than what their words can express.

Layout: The main focus is on the forest. It shows that deforestation will in turn affect us and our health. It also shows more green areas in the background to say that we can still save the world.

Purpose: The purpose is to raise awareness of deforestation.

Audience: The audience is everyone, as everyone indirectly encourages deforestation and deforestation affects everyone.

Context: Deforestation affects the world and us.

Culture: Deforestation is a common and growing issue.

Roshan (18) Visual Text Analysis

Image
This image does not have many words but the picture of the mouse. 
Layout
The background is black and blue which makes it more attractive. The neon colour gives the mouse a better look.
Colour
The colour black means power and the light blue neon colour gives a clarity in the mind. Both the colours blend in with each other. It looks as though the users will have a power felling while using this mouse.
Words
The words are based on the mouse and the detail. There are words which describe where the mouse can be used.  At the bottom right hand corner, there is the logo of the company which provides the mose and there is the website there. There is the name of the company on the mouse as well. 
Typographical Features
The words are not enlarged as they want the people to only see the mouse but the company's name is bigger than the other words on the poster. 
Summary
Purpose: To convince people to buy the mouse as it will be useful for them 
Audience: People who only use the trackpads on theur laptops.
Context: Mouses can be useful for many things.
Culture: People think that mouse is only used for computers only but can be used for other uses like security cameras and etc.

Lim Hong wei(16)Visual Text Analysis

Image
This poster does not have any pictures other than the logo LEGO.

Layout
The background of the poster is blue in colour. The background is made of small blocks, which links to the words on it. The small blocks are actually small lego blocks.

Colour
The poster background colour is blue, which gives a cool feeling, like it is normal to have posters made of lego blocks. The words are yellow in colour. It gives off this happy feeling, it makes people happy and excited when they look at the poster

Words
The words are made up of small lego blocks. This again links to the words on the poster. The short form "AD" was used instead of advertisement. This makes the poster informal. The words "create anything" is used such that is is emphasised by the poster which is wholly made of lego blocks. It gives this feeling that even the whole world can be made of LEGO.

Typographical Features
The bigger words are enlarged to emphasise the meaning further. The small words give a conclusion to the whole poster. The time after reading the big words and before the small words give a cliffhanger feeling.

Summary
Purpose: To convince the people to buy lego, because in the future it will build the future.
Audience: People who do not buy LEGO
Context: With LEGO, you can create anything that you can think of. The creations are limitless.
Culture: People think that LEGO is for children, thus this poster shows that anyone can have LEGO.

Goh Cheng Yang (11) visual text analysis

Image:

This poster depicts a person wearing a black shirt, with a tiny bow on the neck, and with numbers on it :1988-???? ,which clearly refers to the year of birth and death, like on a tombstone. The person is strapped with a seatbelt, which covers the year of death, thus the year of death is unknown. There is also a caption at the bottom-right corner of the image, which states "Buckle up, stay alive".

Layout:

The seatbelt covers the date of death, which clearly tells us that the seatbelt is making the year unknown. It means that the seatbelt can prolong our lives. This highly supports the purpose of this poster itself, which is to let people know that seatbelt saves lives. 

Colour:

The person shown in the image is wearing black to signify death, since black=darkness=death. The seatbelt tells us that the seatbelt prolonged this person's life, because the death date is unknown, but the person is wearing black. So this person escaped death.

Words:

The years on this person's shirt resembles the years depicted on a tombstone, and is meant to signify death. This person has an unknown death year, which shows that this person is still alive (caused by the seatbelt). There is a caption at the bottom-right of the image, which tells us the meaning of this poster in case some people do not know, which is almost impossible.

Typographical Features:

The words on the bottom-right corner are small white, and located at the corner to draw the viewers' attention only to the person, the seatbelt and the birth and death years.This brings out the message, and attracts the viewers. If the words are too big, due to the contrast between the white letters and  the black clothing, the viewers will only read the words and ignore the rest of the poster. The words are white because it cannot be seen if it is black, and those people who do not know the meaning will not understand.

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Summary

Purpose: To let people know that wearing seatbelts can prolong life, and get them to wear.

Audience: The general public.

Context: Seatbelts save lives.

Culture: A black shirt is used to express death, along with the birth and death years. The seatbelt is used to show that it saved the user's life.

credited to Kamal's beautiful layout

Rae's visual text analysis

Image
This picture depicts someone wanting to light a cigarette which is tied to a ticking clock, resembling a bomb which would explode.

Colour
The dim colour of the photo and the light from the lighter will allow readers to be reminded of a candlelight ceremony, also similarly known as a funeral, expressing that smoking kills.

Layout
The main focus of the picture is the ticking clock and the lighter about to light the cigarette, which many would relate to a bomb. It clearly shows the consequences of smoking, it's like a bomb which could explode anytime and cannot be salvaged if not quickly stopped. What's next would be the text at the bottom, "Every breath you take will eventually destroy your future", summarising the main point of the whole poster.

Word
The sentence "Every breath you take will eventually destroy your future" is to tell readers the consequence of smoking. The text isn't the most eye-catching thing or main point in the poster, but more of to summarise the meaning of the ticking time bomb.

Typographical features
The font used is simple and the text size is also very small as the greater point in the photo is the ticking time bomb.

Purpose : To discourage readers from smoking
Audience : Smokers
Context : To inform readers, especially smokers the danger and consequences of smoking
Culture : It uses a ticking time bomb to express the danger of smoking.