Visual Text ( Chin Ray)

   



Image: This picture shows a fish swimming inside a typical Mcdonald's Filet-0-Fish burger.

Layout: A large Filet-O-Fish burger is situated at the centre of the picture with a fish swimming in it. Therefore, it would be the first thing a person would see when looking at this poster.

Colour: The picture is mostly filled with colour blue, as the colour blue is usually linked to the sea and ocean, therefore, McDonald's is trying to convince the customers that their fishes in the burger are fresh and caught from the sea. Blue is only known to mean trust and loyalty, therefore, it can get hold of the customers trust them not to add any other products to the burger.

Words: The only words used here is the name of the burger. However, its image tell a thousand words.

Typographic features: The word are in medium size and the font used is very formal thus trying to inform the customers that their burgers are very sleek, fancy.

Purpose: They are trying to convince people to dine in their fast food restaurant and order a Filet-O-Fish burger.
Audience: Mostly the general public, people who want a quick but tasty meal.
Context: Trying to convey the message that the fish used in the burger are very fresh and are caught straight from the sea. The context would be in the fast food industry and hungry people wanting to find a meal.
Culture: Since the fast food industry is a very competitive place, companies have to come up with new and creative ways to introduce new products or promote their existing products,therefore they McDonald's came up with this poster, informing the public that the food they serve are very fresh.

Rae's visual text analysis

Image
This picture depicts someone wanting to light a cigarette which is tied to a ticking clock, resembling a bomb which would explode.

Colour
The dim colour of the photo and the light from the lighter will allow readers to be reminded of a candlelight ceremony, also similarly known as a funeral, expressing that smoking kills.

Layout
The main focus of the picture is the ticking clock and the lighter about to light the cigarette, which many would relate to a bomb. It clearly shows the consequences of smoking, it's like a bomb which could explode anytime and cannot be salvaged if not quickly stopped. What's next would be the text at the bottom, "Every breath you take will eventually destroy your future", summarising the main point of the whole poster.

Word
The sentence "Every breath you take will eventually destroy your future" is to tell readers the consequence of smoking. The text isn't the most eye-catching thing or main point in the poster, but more of to summarise the meaning of the ticking time bomb.

Typographical features
The font used is simple and the text size is also very small as the greater point in the photo is the ticking time bomb.

Purpose : To discourage readers from smoking
Audience : Smokers
Context : To inform readers, especially smokers the danger and consequences of smoking
Culture : It uses a ticking time bomb to express the danger of smoking.

Poster Analysis [Alya]

IMAGE
This poster shows a fish in a "bottle" which is used to store oil or car petrol filled with water.

LAYOUT
The fish and the bottle are placed in the middle to tell viewers it is the main focus. The message is placed on the top left of the poster. Maybe the poster designer did this intentionally so that the viewer would look at the picture and understand it before reading the message. If the viewer did that, he would probably understand the message better than when he does it vice versa.

COLOUR
The poster is blue in colour, a colour most people associate with water. And most of the things in the bottle is vivid, which in my opinion, represents lives. Also, the corner of the posters are a darker shade of blue than in the middle which once again, shows the focus of the poster.

WORDS
The words used in the message is simple yet impactful. It shows and reflects on us, how we are wasting water. Water is easily accessible to us yet others around the world and those in countries like Africa are dying due to the lack of clean water which leads to not being able to farm and they suffer from dehydration and hunger.

TYPOGRAPHICAL FEATURES
The size of the words are small and as said earlier it is to tell viewers that the picture is the main focus so people understand the message the designer intended to give.

Purpose: To raise awareness about water pollution (the bottle and the fish)
Audience: Car drivers who are unaware about water pollution caused by patrol
Context: It allows car drivers to change their "type" of patrol to something eco-friendly.
Culture: The bottle is representing the oil and the fish, life. If the bottle, which is suppose to be filled with oil, is empty, water pollution in the rivers and lakes will reduce and more underwater animals can survive.

Analysis of a Poster

This poster has quote inside that is from John webster.The full quote goes like this,"Whether we fall by ambition, blood, or lust, like diamonds we are cut with our own dust".

Image: There is a Diamond depicted in this image but at the bottom there seems to be in the form of a drop of blood dripping from the diamond.This supports the quote in the poster as the quotes' meaning is that the reason we all fall in the end is due to our own ambition,Blood or lust.

Colors:The image has a lot of dark colors inside like black and grey.The diamond is formed by white lines and a dark inside giving a contrast to the dark background.This is a representation that when man looks at his reflection ,all he sees is the purity of him and that he is unable to see his own flaws.However ,others around him also have  flaws and they also believe that they are perfect.Thus, every single one of them cannot see their flaws when compared to others.

Words: There are not many words in this poster.The only words here are "like diamonds we are cut with our own dust".This makes the poster simple but gives it a deeper meaning.Diamonds are the hardest materials on the planet which means that diamonds can only be cut by themselves.This being compared with man says that only man can be the cause of the fall of man.

Typographical features:The letters are in italics which gives the poster a proffesional meaning.

Layout:The diamon is the main image in the poster so people will defintely notice it first and then the drop of blood.

Purpose:To show that everyone has flaws.
Audience :Everyone that has flaws.
Context:It makes people try to improve them
Culture: You can always improve yourself

Faqih's Poster Analysis

Image

This picture shows a motionless hand with a capsule of drugs that is open beside it. 

Purpose

The goal of this poster is to discourage people from consuming drugs and those who consume drugs to stop consuming. 

Layout

The hand and the capsule of narcotics besides the hand are the focus of the poster. The motionless hand that is on the floor shows that someone is dead. The only clue is the opened capsule that has drugs rolling out of the capsule. The bolded words "ONE LITTLE THING LEADS TO THE NEXT" means that even though someone consumed the drug just by a little bit, he or she is dead after that. This poster wants to tell the reader that consuming drugs will cause death. 

Words

The phrase "ONE LITTLE THING LEADS TO THE NEXT" allows readers to know that everything has consequences, In this case, trying just one pill of the drug can cause death because drugs are addictive time and an overdose of it will kill. 

Typographical Features

The phrase "ONE LITTLE THING LEADS TO THE NEXT" is typed out huge, capitalised, bolded and red in colour attracts public who came across the poster to read the message.

Colour

The words and the pills are red. This creates contrast so that readers could catch what's going on in the picture very easily. As a result, they could understand within a few seconds.

Audience

The audience of the poster are teenagers who think that consuming drugs are really cool.

Context

The poster will remind the readers how dangerous drugs can be.

Culture

The poster has a hand and the drugs that are rolling of the capsule. People can infer that someone is dead after consuming drugs and thus, drugs are dangerous.

Chin Siang's Poster Analysis

                                                        
Image:
This picture shows a cigarette slowly burning off.The measurements beside the cigarette indicate it is getting shorter and shorter as time passes by.

Colours:
The are simple colours in this picture.Only the colour of a burning cigarette tip and the colour of the cigarette itself is more pronounced.

Layout:
There is are measurements beside the cigarette and the words 'how long can you live'.The owners and original creators of this poster are on the bottom of the picture too.

Words:
Only five words can be seen, 'how long can you live',  beside the burning cigarette.This shows that as the cigarette burns away, so does your life.

Typographical Features:
The five words get bigger as it goes down the length of the cigarette.This helps catch the reader's attention and he or she will be more drawn towards the words 'you' and 'live' as they are bigger.

Purpose:
To spread awareness that smoking can send you to your grave earlier.

Audience:
People who smoke and do not know the consequences.

Context:
It allows smokers to have an idea of what smoking does to them.

Culture:
The measurements, the burning cigarette accompanied with the five words tells people that smoking shortens one's life.

Gabriel Yap Advertisement Analysis

Advertisement Analysis

Image

The image depicts a man smoking, however, as he smokes, he is disappearing into smoke. The part in which he is disappearing is turning greyish-black, which show how he is being burnt even as he lights the cigarette and starts smoking, which show how smoking can burn you from the inside and eventually kill you.

Colours

There are two sides of the person who is smoking, the normal, skin-colour side and the greyish ash side. This shows the contrast in which the person is slowly transforming from a normal person into a person addicted to smoking and is dying because of it. The background of the poster is black, which is a negative colour and shows the harm smoking can bring you.

Words

The are not many words on this poster. Only the words “you fade away with every puff” can be found, which shows that smoking will gradually cause death, as life will gradually fade away. This also fits into the context of smoking fading away after time, which says that both the smoke and the life will fade away. 

Typographical Features

In the words “you fade away with every puff”, the words “every puff” is faded which adds even more emphasis on the fact that life will fade away with smoking. The font is also bolded, which creates a bigger impact.

Layout

The image of the man smoking is put in the middle of the poster which guides readers to which part to look at first. Normally, people will look at any picture first, as such is the human instinct not to look at words, much less a picture in the middle. When they see how much the smoking man is enjoying himself, non-smokers will be horrified and will not start smoking. Then, people will look to the next eye-drawing feature of the poster, the words “you fade away with every puff”. When smokers see how they must have looked when smoking, and see that they will die earlier due to their compulsive habit, they might stop smoking or at least try to stop.

PACC

• Purpose: The purpose of this poster is to stop smokers from smoking and also to discourage non-smokers from smoking. 
• Audience: The general public, but especially smokers.
• Context: Since smokers are commonly seen smoking in public, they will see the poster, which will stop them from smoking as they will see the health implications such as lung cancer, and will stop smoking. Also, non-smokers will also know that lung cancer is caused by smoking, and will not smoke.
• Culture: Seeing drifts of smoke is commonly linked with smoking, thus it fits the culture that people will fade away into smoke, which is what is produced, with every puff.